Introduction

Adriatic Ins wanted a modern website to reflect their expertise in specialized business insurance. Their goal was to create a professional, user-friendly site that matched their reputation as a trusted insurer. This case study walks through the process of building a website that balances professionalism and accessibility.

Idea and Wireframe

During our discussions, we identified key goals for the project:

1. Better Navigation: Make it easy for users to find policy details, forms, and contact information.
2. Professional Look: Design a clean, corporate style that builds trust.
3. Mobile-Friendly: Create a responsive website that works seamlessly on all devices.

We used Figma to sketch out a structure that focused on clear organization. The site was divided into sections for policy details, company background, and client resources like downloadable forms and contact information. The design featured simple navigation, clear call-to-action buttons, and a consistent visual style that reflected Adriatic’s professionalism.

Setting the Stage

The challenge was finding the right balance between providing detailed information and keeping the site easy to use. We focused on creating a platform that felt reliable, approachable, and modern, ensuring users could quickly access what they needed without feeling overwhelmed.

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